Current:Home > reviewsAI might take your next Taco Bell drive-thru order as artificial intelligence expands -Infinite Edge Capital
AI might take your next Taco Bell drive-thru order as artificial intelligence expands
View
Date:2025-04-12 12:33:17
The next time you pull up to a Taco Bell for a Mexican pizza or a Crunchwrap Supreme, there's a good chance that a computer – not a person – will be taking your order.
Taco Bell's parent company Yum! Brands announced Wednesday that it plans to expand its use of artificial intelligence voice technology to hundreds more drive-thru locations in the U.S. by the end of the year.
The fast-food chain has already been experimenting with AI at more than 100 locations in 13 states, and Yum! Brands said it's found that the technology frees up staff for other tasks and also improves order accuracy.
“Tapping into AI gives us the ability to ease team members’ workloads, freeing them to focus on front-of-house hospitality," Dane Mathews, Taco Bell chief digital and technology officer, said in a statement. "It also enables us to unlock new and meaningful ways to engage with our customers.”
Here's what to know about the AI voice technology, and what other fast-food chains have also tried it.
Amazon sales:When Amazon sells dangerous items, it's responsible for recalling them, feds rule
AI voice tech could take your Taco Bell drive-thru order
If your local Taco Bell is one of the locations targeted for the AI upgrade, you may soon notice you have a different experience when you order at the drive-thru.
Rather than a human employee taking your order, you may find yourself instead talking to a computer.
But are customers who struggle to correctly pronounce some of the items on Taco Bell's menu destined to receive the wrong food?
Apparently not, according to Yum!’s chief innovation officer Lawrence Kim. Kim told CNN that the AI model has been trained to understand various accents and pronunciations from customers – even if they pronounce quesadilla like “kay-suh-DILL-uh."
Kim also told CNN that the AI ordering technology, which should one day be implemented globally, would not replace human jobs.
McDonald's, Wendy's, more have tested AI drive-thrus
Plenty of other fast-food chains have similarly gotten into the artificial intelligence game as a way to ease the workload on their employees and alleviate lengthy drive-thru lines.
Wendy's similarly introduced AI voice technology as part of a pilot program that began in June 2023, as has Carl's Jr. and Hardee's.
But the technology hasn't been always worked seamlessly.
At McDonald's, customers have took to social media to share videos of the mishaps they encountered, including an order of nine sweet teas for one woman, and a seemingly endless order of chicken nuggets for another, despite her protests to stop.
In June, McDonald's announced that the chain would stop using artificial intelligence to take drive-thru orders by the end of July after struggling to integrate the technology. However, reports indicated that the franchise aims to have a better plan to implement voice order technology by the end of the year.
Eric Lagatta covers breaking and trending news for USA TODAY. Reach him at elagatta@gannett.com
veryGood! (7388)
Related
- Working Well: When holidays present rude customers, taking breaks and the high road preserve peace
- Waymo’s robotaxis now open to anyone who wants a driverless ride in Los Angeles
- Judge set to rule on whether to scrap Trump’s conviction in hush money case
- Teachers in 3 Massachusetts communities continue strike over pay, paid parental leave
- Dick Vitale announces he is cancer free: 'Santa Claus came early'
- Blake Shelton Announces New Singing Competition Show After Leaving The Voice
- Jessica Simpson’s Sister Ashlee Simpson Addresses Eric Johnson Breakup Speculation
- Shaboozey to headline halftime show of Lions-Bears game on Thanksgiving
- Gen. Mark Milley's security detail and security clearance revoked, Pentagon says
- Judith Jamison, acclaimed Alvin Ailey American dancer and director, dead at 81
Ranking
- Spooky or not? Some Choa Chu Kang residents say community garden resembles cemetery
- Eminem, Alanis Morissette, Sheryl Crow, N.W.A. and Janet Jackson get Songwriters Hall of Fame nods
- Brands Our Editors Are Thankful For in 2024
- Kate Spade Outlet’s Early Black Friday Sale – Get a $259 Bag for $59 & More Epic Deals Starting at $25
- Tarte Shape Tape Concealer Sells Once Every 4 Seconds: Get 50% Off Before It's Gone
- Francesca Farago Details Health Complications That Led to Emergency C-Section of Twins
- Democrat Cleo Fields wins re-drawn Louisiana congressional district, flipping red seat blue
- Joel Embiid injury, suspension update: When is 76ers star's NBA season debut?
Recommendation
Federal Spending Freeze Could Have Widespread Impact on Environment, Emergency Management
Brittany Cartwright Defends Hooking Up With Jax Taylor's Friend Amid Their Divorce
'We suffered great damage': Fierce California wildfire burns homes, businesses
Man accused of killing American tourist in Budapest, putting her body in suitcase: Police
Senate begins final push to expand Social Security benefits for millions of people
Is Kyle Richards Finally Ready to File for Divorce From Mauricio Umansky? She Says...
Britney Spears Reunites With Son Jayden Federline After His Move to Hawaii
Auburn surges, while Kansas remains No. 1 in the USA TODAY Sports men's basketball poll