Current:Home > MyExclusive: Kris Jenner on her first Super Bowl commercial and future of 'Kardashians' show -Infinite Edge Capital
Exclusive: Kris Jenner on her first Super Bowl commercial and future of 'Kardashians' show
View
Date:2025-04-11 14:40:21
LOS ANGELES – Kris Jenner is on set for today's shoot at a multimillion dollar home in LA’s ritzy Brentwood neighborhood, filming the teaser for her first ever Super Bowl commercial.It’s early in the shoot day but that doesn’t stop the matriarch of pop culture’s first family from pitching the sequel – which of course she thinks should include daughter Khloé.
“I don't know what happens. I just get thinking about something and what would make perfect, logical sense,” Jenner, 68, told USA TODAY. “I think I have good common sense, but it's all about a timeline. And what we do in our show is literally not scripted and we don't have a direction. We do what we do.”
AD METER 2024:Sign up to rate all the commercials from the big game!
The popularity of that show – first “Keeping Up With the Kardashians” on E! and now Hulu’s “The Kardashians” – makes it hard to believe that this is Jenner’s first Super Bowl commercial. But alas, she finally can check that off her list too. Oreo, the iconic 110-year-old cookie brand, is back in the big game with its first spot since 2013. “Twist on It” flashes back to Jenner’s big decision on whether or not her family is going to star in a reality TV show. In lieu of flipping a coin, the “momager” decides to twist a cookie to make the final call.
The commercial was created by The Martin Agency, directed by Emmy-winner Dave Laden and produced by Hungry Man Inc. and PXP. It’ll air during the second quarter of the Super Bowl on CBS.
Jenner shared some of her fond memories of the cookie, including how the Kardashian-Jenner clan would buy the Oreos with different color fillings for changing seasons.
“It happens to be a cookie that's older than I am,” she quipped. “(Oreos are) something that's been in my house my entire childhood.”
As for the family’s reality show, that idea originated in 2006. It premiered a year later.“The decision was so easy for me,” Jenner recalled of choosing to do the show. “Then it was just getting the kids on board. That was easy. And I didn't know if that was going to be easy or not.”
Jenner said she never imagined that the show would spawn 24 seasons, with number 25 filming during the time she gave this interview. The TV show’s popularity, and the family’s subsequent success, has also now led to a second Kardashian-Jenner Super Bowl commercial; Kim starred in a 2015 T-Mobile campaign.
“I'm very grateful for where we are in our careers today and how far we've come, how far the family's come,” Jenner said. “And I'm so proud of them. And I hope they're proud of me.”
The matriarch said that all of her kids will play a role in deciding how long the reality show continues. As for Kris herself, she struck a more reflective tone when speaking about a potential next move.“When somebody asks me these days what I love to do the most, I think that between all of the different projects that we work on, it's just about spending time with the grandkids,” she said. “I have 13 now, so that's really exciting. That's where life means the most to me right now.”
Jenner ran the idea for the Super Bowl commercial by both Kim and Khloé; the latter has been known to keep a meticulously organized cookie jar at home. Jenner joked that she stole Khloé’s jar for the ad (Khloé commented, “You know you’re wrong for this,” on Instagram when Kris posted the teaser).
But was that a joke or perhaps a setup for the next commercial? Surely people will be keeping up to find out.
veryGood! (18)
Related
- Elon Musk's skyrocketing net worth: He's the first person with over $400 billion
- Utility will pay $20 million to avoid prosecution in Ohio bribery scheme
- More than 2,300 pounds of meth is found hidden in celery at Georgia farmers market
- The Daily Money: Do Harris ads masquerade as news?
- Google unveils a quantum chip. Could it help unlock the universe's deepest secrets?
- West Virginia senator removed as committee chair after indecent exposure charges
- Indiana attorney general drops suit over privacy of Ohio girl who traveled for abortion
- Watch this U.S. Marine replace the umpire to surprise his niece at her softball game
- Are Instagram, Facebook and WhatsApp down? Meta says most issues resolved after outages
- University of Arizona’s new provost is leaving to return to his old job at the University of Florida
Ranking
- South Korean president's party divided over defiant martial law speech
- Ohio family reaches $7M settlement in fatal police shooting of 23-year-old
- Blues tender offer sheets to Oilers' Philip Broberg, Dylan Holloway
- Social media influencers descend on the White House, where Biden calls them the new ‘source of news’
- Travis Hunter, the 2
- Barbie x Stanley Collection features 8 quenchers that celebrate the fashion doll
- Watch man ward off cookie-stealing bear with shovel after tense standoff on California beach
- The Daily Money: Why do consumers feel so dreary?
Recommendation
Have Dry, Sensitive Skin? You Need To Add These Gentle Skincare Products to Your Routine
Olympic Runner Rose Harvey Reveals She Finished Paris Race With a Broken Leg
Firefighters gain 40% containment of California’s fourth-largest wildfire on record
Prisoner convicted of murder in North Carolina escaped after arriving at hospital, authorities say
Who are the most valuable sports franchises? Forbes releases new list of top 50 teams
Janet Jackson says she's related to Stevie Wonder, Samuel L. Jackson and Tracy Chapman
Jackson Zoo turns away visitors who don’t have cash, costing thousands in potential revenue
Tropical Storm Ernesto batters northeast Caribbean and aims at Puerto Rico as it strengthens